Everyday factors such as UV light, pollution, stress, poor nutrition, and lack of sleep – collectively known as the exposome – challenge your skin’s natural defenses and can affect its health, balance, and youthful appearance. The skin produces the body’s own radical scavengers, which neutralize free radicals and keep the skin in oxidative balance.
If external stress factors accumulate, the skin’s own antioxidant potential is exhausted. This results in oxidative stress, leading to uneven skin tone, skin sensitivity, skin sagging, and loss of elasticity.
CLR has merged the ancient tradition of kefir with cutting-edge biotechnology to develop an impactful active ingredient which keeps skin in oxidative balance. Kefir is a traditional fermented milk beverage which has been around for several thousands of years and is thought to have originated from the nomads of the Caucasus mountains. Ancient kefir dairy cultures are traditionally praised as an elixir for long life and health benefits.
CLR has harnessed these benefits using sustainable cell-based fermentation technology to create a vegan postbiotic: CefiraProtect CLR™. It significantly protects skin proteins from oxidation caused by free radicals, thus maintaining its radiance, firmness, elasticity, and barrier function. It makes the skin more resilient and tolerant to environmental stressors, reducing both visible and hidden inflammations.
The exposome won’t change, but your skin’s response to it will.
