Five generations. Five prototypes. One vision of beauty.
Beauty has no limits and no age. Our new concept brings five inspiring formulations to life – from playful Gen Alpha to confident Baby Boomers. Each prototype celebrates individuality, creativity, and self-expression, proving that the future of beauty is ageless.
At CLR, we are committed to making a difference. With all our expertise, we create active ingredients that are highly effective, sustainable, safe and relevant to the consumer, always with a focus on the health of the skin. With this approach, we help people all over the world to feel comfortable in their skin.
Explore five innovative prototypes designed to capture the spirit of every generation.
Which generation are you?
Hello Magic - Color Changing Cleansing Mask
This bubbly mask transforms before your eyes—changing color from grey to red while it cleanses and improves skin health. CutiBiome CLR™ noticeably reduces sebum, papules, pustules and comedones through microbiota regulation, providing a pure complexion. ProRenew Complex CLR™ safeguards the skin’s ecosystem and improves overall skin quality and health.
A playful, shareable skincare moment designed for the digital-native Gen Alpha.
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Glow Up - AHA Skin Peeling Liquid
The Glow Up AHA Skin Peeling combines the exfoliating power of AHAs with advanced bioactives. The formulation provides hydration with MultiMoist CLR™, refined skin texture and smoothed complexion with CutiFine CLR™, and anti-aging effects with CutiGuard CLR™. The result is smoother, more radiant and youthful skin.
A peeling concept perfectly aligned with Gen Z’s expectations for conscious, functional, and science-driven beauty that delivers confidence-boosting results.
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DayGlow - Invisible Sun Fluid
This ultra-light Sun Fluid blends in seamlessly while protecting and perfecting skin – ideally to be used under makeup. Formulated with MultiMoist CLR™, it hydrates deeply. G+C Complex CLR™ effectively activates anti-immunosuppressive processes on the cellular level and increases cellular repair mechanisms. CefiraProtect CLR™ makes skin more resilient and tolerant to environmental stressors.
A multitasking essential for mindful millennials seeking effortless daily protection with a focus on prevention.
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RE:CHARGE - Shampoo Scrub
A deep-cleaning, no-fuss shampoo scrub that revitalizes the scalp and boosts shine. ProRenew Complex CLR™ leads to perceivable reduction of the sensitivity of the scalp, makes scalp tangibly healthier and reduces attributes related to dryness of the scalp. MultiMoist CLR™ is a natural all-in-one solution for hair that shines, feels irresistibly soft, and is effortlessly manageable.
A no-nonsense formulation delivering pure performance—because Gen X likes it simple and highly effective.
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Lunéa - Regenerating Night Mask
This rich Night Mask supports skin’s regeneration mode at night and provides a luxurious ritual. G+C Complex CLR™ effectively activates anti-immunosuppressive processes on the cellular level and increases cellular repair mechanisms. ProRenew Complex CLR™ safeguards the skin’s ecosystem and improves overall skin quality and health. CefiraProtect CLR™ makes skin more resilient and tolerant to environmental stressors.
An all-in-one solution for Boomers that appreciate quality, and effectiveness.
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