In uncertain times, many people feel overwhelmed. The level of psychological stress is extremely high and affects us mentally as well as physically. In addition to insomnia, loss of appetite, tension, headache and stomach pain that are common symptoms, our skin suffers, too. This makes it all the more important for consumers to be able to consciously switch off and have fun. Cosmetic products play a special role here.
Beauty rituals offer a holistic experience that contributes to well-being. At the same time, products can bring a fun factor into the routine through their appearance and changing textures. But in all of this, we must not forget that modern consumers are extremely critical and look very closely at what active ingredients their cosmetic products contain. Research on the internet very often precedes the purchase decision.
In addition, trends in the field of AI are leading to more analysis options and more opportunities to buy personalized products for individual needs. But those who have their skin analyzed and buy products for their individual challenges also expect the products to work. This means that it is becoming increasingly important to use highly effective and goal-oriented active ingredients in order to meet consumer expectations.
At CLR, we launch products that solve a problem and simply work. They are carefully sourced, safe and proven to be highly effective to create more value. But who says that being serious about efficacy can’t be fun? We translate product effectiveness into inspiring concepts and formulations. For in-cosmetics Asia we developed a formulation concept inspired by Manga.
Join us and discover how inspiration meets effectiveness!