Our marketing team constantly reviews what trends really drive the market and works on marketing concepts based on these trends. Let yourself be inspired by moving marketing stories, always backed up by our scientific know-how.
However we define beauty for us, it’s first and foremost about feeling comfortable. Every skin has its individual needs. Forget enlarged pores, acne, skin irritations, forget the first signs of skin aging and feel free to create your individual look!
A new mentality challenges the anti-aging skin care market. The acceptance of the signs of aging is rising and the change from anti-aging to well or better aging is just the beginning…
To understand how our new concept “Don’t be an ideal, just be you!” came together and what role the idea of “body positivity” played in the process, we talked to Nathalia Gruber, CLR’s Director Marketing & Corporate Communications.
At CLR, our aim is not to serve short-lived trends, but to improve people’s well-being and quality of life. We want to help people all over the world to feel comfortable in their skin and give them the basis for finding themselves beautiful – however they define beauty for themselves.
Close your eyes. Take a deep breath. Dream of a sunny summer day… Urbanization is a global phenomenon. Around 57% of the world’s population lives…
Trends such as self-care, inclusivity and personalization are further steps into the right direction. But how can we as cosmetic ingredients supplier support this movement of more body positivity?
Enjoy the festive season The holidays are approaching and lights are twinkling everywhere. When we get together with family and friends to celebrate, we also…
Modern lifestyles are busy. Concerns about health of body and mind play an important role. Even before the pandemic, consumers had a clear focus on…
The men’s personal care market has been growing steadily for years, mainly driven by men’s interest in personal hygiene essentials such as shampoos and deodorants….
Modern consumers are well informed and demanding. Concerns about health of body & mind as well as concerns about the future of our planet play…
The “skin microbiome” is one of the key drivers in the skincare market. “Microbiome skincare” provides the cosmetic industry with endless marketing opportunities. In order…
Women never talked about female problems such as menstrual pain or menopause. New generations have more courage and do talk about “private” problems in public….
Be pure. Be you. The smart way to define your beauty. Generation Z has grown up in a digitalized world and is focused on image-based…