Consumers approach to health and well-being is holistic, constantly searching for a sustainable balance between body and mind. The modern consumer is a mindful consumer. Mindfulness is all about harmony and balance. It is essential in the face of psychological and physiological stress and external influences on the human body.
Well-being and being in harmony with yourself are the basis for feeling beautiful. This is a profoundly emotional topic. Cosmetic products that provide us with a well-being experience (look, scent, texture, skin feel) give us a feeling of comfort and being good to ourselves.
For our skin well-being and feeling comfortable can only be achieved when skin is healthy. Cosmetic products that aim to provide the consumer with a sustainable feeling of well-being need highly effective and goal-oriented ingredients to improve overall skin health. Probiotic, prebiotic and adaptogenic ingredients from CLR are a perfect match to make your products smart and relevant.