The condition of our skin is closely related to our well-being. When our skin is in balance, it looks healthy and feels good. We feel “comfortable in our skin” in the truest sense of the word. On the other hand, skin irritations such as redness, itching, feelings of tension, rough skin or pimples reduce our well-being enormously. In simple terms, it can be said that healthy skin is the basis for our well-being: Happy Skin, Happy You.
There is a strongly emotional side to consumer perception of cosmetic products. Products that provide a spa-like, wellness experience, give us a comforting feeling of doing something good for ourselves and our skin. It is the overall experience of the product – from the promise that its packaging and aesthetic features bring, to its scent and texture, and the feel it leaves on our skin.
Using a cosmetic product is also a sensual experience. It starts with how the product feels on our skin. Then the sensation of touch when applying the product. And finally, how the skin feels afterwards. The meaning of touch for humans has been scientifically investigated. Regular touch strengthens our immune system, calms our heartbeat and lowers our blood pressure. On the psychological level, touch can reduce the release of stress hormones and increase happiness hormones. This makes touch an extremely important factor for our well-being.
Another reason why cosmetics have a positive impact on our well-being is the cosmetic effect. Skin that looks and feels good, improves our well-being and self-confidence. The biological processes behind the reasons why skin looks and feels good are as interesting as they are complex. Both the feel and the look of skin originate from something which sounds simple: skin health.
Cosmetic products that aim to provide the consumer with a sustainable feeling of well-being need highly effective and goal-oriented ingredients to improve overall skin health.