Today’s skincare consumers are well-educated and show a growing interest in ingredients. When purchasing a product, they consider their own well-being as well as the well-being of our planet. To meet the high demands of these conscious consumers, brands require a reliable partner for natural, safe, and scientifically proven ingredients.
When we experience stress, it affects us both – mentally and physically. Stress-related skin issues, like redness, itching and roughness have a significant negative impact on our well-being and can create a vicious circle. AnnonaSense CLR™ is able to break the cycle of stress and skin irritation by targeting the endovanilloid/endocannabinoid system. It reduces inflammation, enhances skin balance, and decreases sensitivity by activating the CB2 receptor.
AnnonaSense CLR™ is derived from rejected Cherimoya fruits that would otherwise go to waste. Working closely together with a local family business in Grenada, we create an upcycled active ingredient that is natural, safe, effective and sustainable.
In our new article «Upcycling meets Effectiveness», CLR’s Director Marketing & Corporate Communications Nathalia Gruber explains how our upcycled active ingredient AnnonaSense CLR™ supports the well-being of skin. You can read the full article in the May issue of COSSMA magazine or download it here.