What women want

What women want

Breaking the taboo

Times are changing and especially the Generation Z is communicating in social media channels about topics such as body positivity and mental health. They are also breaking remaining taboos, such as periods. The focus on feminine care and sexual health is increasing, vaginal balance and pelvic floor health are topics which get more public attention today.

Intimate Care

The daily cleaning of the external genital area is important. However, incorrect or too intensive cleaning in this area can do more harm than good, as it can lead to an imbalance of the vaginal flora.

A healthy vaginal environment is acidic and densely populated with lactic acid bacteria that repel harmful bacteria and fungi.  If the consumer decides to use intimate washing lotions, these must be matched to the acidic pH value of the vagina.

Infections and skin problems can be caused through external stressors:

  • immune deficiency
  • hormonal changes
  • stress
  • vaginal douches or use of soap
  • contamination
  • heat
  • use of conventional non-permeable plastic panty liners causing increased temperature and changing the microclimate of the vulva
  • hair removal, causing skin irritations and micro injuries

As part of the “Total Well-being” trend intimate care should be a more relevant topic regarding different life stages of a woman: from going through puberty, giving birth and the menopause.

A major change in a woman’s life is the birth of a child. Intimate care for new mothers should be created with soothing and healing formulas to support women’s changing relationship with their body.

Another important change is the onset of menopause when a woman’s estrogen production decreases. This affects the intimate area: the metabolism of the mucous membrane changes, the pH value increases and the natural protective function against germs and pathogens decreases. Feminine hygiene products should be gentle and contain lactic acid bacteria to regulate the pH level.

Solutions for a healthy genital area:

ProRenew Complex CLR™

In support of vulva vaginal and microbial health

MultiMoist CLR™

Especially during the menopause dry skin in the vulva vaginal area can be harmful and cause irritation.

AnnonaSense CLR™

AnnonaSense CLR™ is a perfect ingredient to fight one of the main vulva vaginal disorders: itching!

Discover your perfect Intimate Care

Biotic Female Wash Gel

Skincare during the Menstrual Cycle

Modern women are much more open about their menstrual cycle than older generations. There are four phases in a woman’s menstrual cycle which can be divided into the first and the second cycle phase. The different phases are accompanied by hormonal fluctuations, which can affect a woman’s mental and physical condition, including the appearance of her skin. The four phases in the menstrual cycle overlap and can vary in length and intensity from woman to woman on a monthly basis. Additionally, they can be influenced by external factors such as lifestyle and daily stress, and every woman reacts individually.

Menstrual Phase

In the first days of the cycle the hormones have a low level and the skin seems to be drier and sensitive. Pimples can easily break out.

Moisture Serum for Sensitive Skin

MultiMoist CLR™ works from the ‘top down’ enabling the upper layers of skin to hold on to much needed water, for skin to maintain or re-obtain a healthy level of hydration and smoothness. SyriCalm™ CLR (PC) soothes, calms and supports skin in maintaining its quality as a physical barrier to our body. View the formulation…

Follicular Phase

In the second phase the estrogen production rises slowly, and the skin looks healthy and shows a perfect glow.

Natural You Jelly Face Scrub

A peeling with ProRenew Complex CLR™ positively influences the speed and quality of epidermal growth. It has shown to effectively promote desquamation, the shedding of dead skin cells. ProRenew Complex CLR™ is beneficial for both the skin health and the skin microbiota. It balances and protects the skin microbiota and supports it in dealing with day-to-day stress. The combination of Multimoist CLR™ and AnnonaSense CLR™ provides skin with a perfect balance. View the formulation…

Ovulatory Phase

The third phase is the phase with the highest level of estrogen which leads to a feeling of overall mental and physical well-being. Skin becomes oiler as the luteinizing hormone increases, resulting in skin which is well hydrated and plump. The use of oil-free and light products is best for the skin care regimen.

Natural You Face & Body Lotion

AnnonaSense CLR™ makes the skin less sensitive and more balanced.  Skin appearance is improved and the perception of well-being and quality of life is enhanced. ProRenew Complex CLR™, based on postbiotic technology, makes sure that the natural health of our skin cells is safeguarded. View the formulation…

Luteal phase

In the fourth phase the skin is oily and pimples appear as in this phase the progesterone hormone increases, whereas testosterone and estrogen decrease. This leads to oily skin and a higher sebum production. The skin care regimen should focus on hydration.

Skin Balance Face Care

CutiBiome CLR™ noticeably reduces sebum, papules, pustules and comedones. In combination with MultiMoist CLR™ and AnnonaSense CLR™ it provides skin and its microbiota with sustainable homeostasis. View the formulation…


Appearance and well-being are central for self-confidence. With the menopause women undergo many physical and psychological changes.

They have to deal with:

  • Hot flashes
  • Sleep disorders
  • Mood swings
  • Hair loss
  • Increase in weight
  • Skin changes

Their skin changes during the menopause as the whole hormonal balance is changing:

  • Deeper wrinkles
  • Pale complexion
  • Overall skin dryness
  • Loss of firmness
  • More age spots
  • Acne breakouts due to hormonal changes
  • Sensitive skin reactions

The big question for menopausal women is: How to define femininity during the menopause?

  • Can no longer give birth
  • Feel less attractive
  • Physical intimacy becomes difficult because of dry skin issues
  • Feelings of discomfort due to hot flashes and mood swings

Women in their menopause are demanding consumers:

  • Focus on scientifically proven effects
  • Still want to experience pleasure while using cosmetics

To cater for their needs, it is important to understand that menopause care is not anti-aging. Women are looking for products that reduce the negative effects of menopause. They do not want to look younger, but they do want to look and feel great. To give them what they want, we must support them in embracing this new stage of femininity.

Take menopause easy:

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