When we had the idea to deal with the topic of Body Positivity/ Body Neutrality, we quickly realized how complex this topic is. Everyone liked the idea, but when asked how positively they themselves feel about their bodies and how they see the topic in society, it quickly became clear that there is still a lot to move. This makes it all the more important for us to focus on this topic this month. We, too, are part of the cosmetics industry, which thrives on beauty ideals and shapes them – that’s how self-critical we have to be.
But our approach at CLR has always been first and foremost to keep the skin healthy and thus to create a basis to feel comfortable in your skin. That’s the first step we have to take to be able to feel beautiful at all – however we define it for ourselves. From our point of view, everyone should have the freedom to define beauty for themselves. That’s why October’s motto for us is: Don’t be an ideal, just be you!