Modern lifestyles are busy. Concerns about health of body and mind play an important role. Even before the pandemic, consumers had a clear focus on a healthier lifestyle and an increasingly holistic approach. The pandemic has further reinforced this trend.

Covid-19: immediate impact on our lives

serious concerns about health & safety
extremely high levels of stress, anxiety and sleep disturbance as a result of global lockdowns and concerns about the future

Consumers are now constantly searching for a sustainable balance between body and mind:

3 in 5 Americans say they measure their personal success by their mental and physical health
90% of consumers in Japan think it is important to manage their emotional well-being
47% of Mexican consumers agree that the statement “I am actively seeking ways to reduce my stress” describes them very well

* Source: Lightspeed/ Mintel

The need for relaxation is especially high during the pandemic, but at the same time spas are closed and the experience of touch and closeness is reduced to a minimum. Selfcare and at home spa experiences become all the more important.

Self-Care Opportunities

at-home concepts which support concerns related to sleep, stress & anxiety
stress-relieving, calming and comforting products

From Japanese Zen and Indian Ayurveda to the Danish Hygge – concepts of balance and holistic health do resonate with consumers. Well-being and being in harmony with yourself are the basis for feeling beautiful. This is a profoundly emotional topic. Cosmetic products that provide us with a well-being experience (look, scent, texture, skin feel) give us a feeling of comfort and being good to ourselves.

Using a cosmetic product is also an experience of touch: how does the product feel on your skin, touching yourself when massaging in the product and finally the skin feel the product leaves behind.

The Relevance of Touch

Physical effects

strengthens the immune system
calms the heart rate and normalizes blood pressure

Physicological effects

lowers stress hormone levels
increases the happiness hormone level
reduces symptoms of anxiety

Skin that looks and feels good, improves our well-being and self-confidence.

Beauty Products Work

59% of UK customers aged 18-55 said they felt more confident in their own skin after weeks of a reformed beauty routine at home
53% of consumers in Japan think beauty and grooming routines are a good way to reduce stress
71% of US consumers will continue to use showering/ bathing as a way to improve mental well-being, even after the pandemic

* Source: Glossybox survey

For our skin well-being and feeling comfortable can only be achieved when skin is healthy. Cosmetic products that aim to provide the consumer with a sustainable feeling of well-being need highly effective and goal-oriented ingredients to improve overall skin health.