Modern lifestyles are busy. Concerns about health of body and mind play an important role. Even before the pandemic, consumers had a clear focus on a healthier lifestyle and an increasingly holistic approach. The pandemic has further reinforced this trend.
Covid-19: immediate impact on our lives
- serious concerns about health & safety
- extremely high levels of stress, anxiety and sleep disturbance as a result of global lockdowns and concerns about the future
Consumers are now constantly searching for a sustainable balance between body and mind:
- 3 in 5 Americans say they measure their personal success by their mental and physical health
- 90% of consumers in Japan think it is important to manage their emotional well-being
- 47% of Mexican consumers agree that the statement “I am actively seeking ways to reduce my stress” describes them very well
* Source: Lightspeed/ Mintel
The need for relaxation is especially high during the pandemic, but at the same time spas are closed and the experience of touch and closeness is reduced to a minimum. Selfcare and at home spa experiences become all the more important.
- at-home concepts which support concerns related to sleep, stress & anxiety
- stress-relieving, calming and comforting products
From Japanese Zen and Indian Ayurveda to the Danish Hygge – concepts of balance and holistic health do resonate with consumers. Well-being and being in harmony with yourself are the basis for feeling beautiful. This is a profoundly emotional topic. Cosmetic products that provide us with a well-being experience (look, scent, texture, skin feel) give us a feeling of comfort and being good to ourselves.
Using a cosmetic product is also an experience of touch: how does the product feel on your skin, touching yourself when massaging in the product and finally the skin feel the product leaves behind.
The Relevance of Touch
- strengthens the immune system
- calms the heart rate and normalizes blood pressure
- lowers stress hormone levels
- increases the happiness hormone level
- reduces symptoms of anxiety
Skin that looks and feels good, improves our well-being and self-confidence.
Beauty Products Work
- 59% of UK customers aged 18-55 said they felt more confident in their own skin after weeks of a reformed beauty routine at home
- 53% of consumers in Japan think beauty and grooming routines are a good way to reduce stress
- 71% of US consumers will continue to use showering/ bathing as a way to improve mental well-being, even after the pandemic
* Source: Glossybox survey
For our skin well-being and feeling comfortable can only be achieved when skin is healthy. Cosmetic products that aim to provide the consumer with a sustainable feeling of well-being need highly effective and goal-oriented ingredients to improve overall skin health.
Approaches to Skin Health
Adaptogenic approach for skin health and well-being
- Based on the power of a superfruit
- Potentiates the skin’s endocannabinoid system
- Goal-oriented solution for balanced skin
Calibrating the skin’s ecosystem
- Based on ancient wisdom and next generation skin microbiota research
- Acts on the core problems of skin dysbiosis
- Noticeably reduces sebum, papules, pustules and comedones
- Natural prebiotic approach
- Provides a complete solution for the next generation of smart moisturizers
- With Vitamin D-like effects
Postbiotic support for skin and its microbiota
- Postbiotic solution, sustainably produced, with convincing efficacy
- Improves skin quality and health
- Protects the skin’s delicate ecosystem