For modern-day consumers ‘health is the new wealth’. Where, in the past, the personal care consumer was mainly focused on trying to solve skin problems or fighting the signs of aging, this problem-oriented mentality has evolved into a health-oriented one. Health, wellness and overall quality of life are, for the consumer, in the focus now.
But what is skin health? What does skin health encompass? How does skin health influence a feeling of wellness and quality of life? There is no easy answer to these questions, but they need answering when we want to develop good, effective and successful cosmetic products.
Read our SpecialChem Case Study and learn how our adaptogenic active ingredient AnnonaSense CLR™ verifiably improves well-being by stabilizing the ECS/EVS system.