Worldwide, scalp care is booming. Over the last 5 years, the year-on-year growth in the number of products which have been launched onto the personal care market, with a focus on providing care for the scalp, has been 32%. Consumers associate healthy scalp with healthy hair. Much more so than in the past, consumers have concerns about their scalp being sensitive or dry. The scalp care boom is also related to the ‘skinification’ of the hair care segment. Hair care products, nowadays, are increasingly marketed as having ‘skincare-like’ benefits.
The interest in and market for scalp care products is a challenge for the cosmetic scientist. It is difficult enough to develop an effective scalp care product, but the demand for ‘natural’ and ‘clean’ cosmetics does not make this task any easier. Most consumers are interested in convenience when it comes to how they want to use their cosmetic products, especially men. ‘Leave-on’ formulations will lead to better efficacy from a cosmetic formulation, but most people are more inclined to use ‘rinse-off’ products like shampoos and conditioners. They expect these products to not just work for their hair, but for their scalp as well. So, the challenge is tremendous: how to find an active ingredient, which is natural and effective, even from a rinse-off formulation?
This is the question we also asked ourselves at CLR. To answer this question, we needed an active ingredient which we know is very potent in its activity and can ‘stick’ to the skin and even stay on when used in a rinse-off formulation. This product needs to be proven to make skin healthier and more robust and less sensitive and less dry. We found the answer in ProRenew Complex CLR™. We knew it works very strongly for the skin and its microbiome and in our microbiome studies we saw that ProRenew Complex CLR™ adhered very nicely to the skin.
With all the knowledge we have about ProRenew Complex CLR™ and the tremendous trust we have in it, we did a study. 40 people with problematic scalp took part in the study. Half of these people used a placebo-shampoo and the other half used the same shampoo, but containing ProRenew Complex CLR™. The results were even better than we had expected them to be. After a month of using these shampoos, the scalp of those volunteers who used the shampoo with ProRenew Complex CLR™ was in better condition and clearly less oily. Itch was reduced and also the volunteers reported that their scalp felt much healthier and less dry than with the placebo.
The highlight of the study was something we had never expected to happen. After 1 week (that is after just 3 applications), 55% (!) of all volunteers reported that the shampoo with ProRenew Complex CLR™ had led to the clear improvement of their scalp’s condition compared to just 10% with the placebo-shampoo.
ProRenew Complex CLR™ is natural, vegan, it is a postbiotic ingredient and, above all, it is tremendously efficacious. Postbiotic, fermented ingredients might be a trend right now, but, if done right (which we have been doing for more than 40 years), these technologies are tremendously powerful……even from rinse-off formulations.