Marketing Trends

Marketing Trends

CLR’s Simply Science – Responsible research for body, mind & nature

A holistic approach combining health, mindfulness and sustainability illustrating how consumers aim to care for body, mind & nature to feel good.

View our Simply Science concept





Formulating for the skin microbiota

Growing consumer awareness of the importance of the skin microbiota for skin health and appearance leads to a rising number of new cosmetic product launches with microbiota friendly claims.

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Beauty Sleep

The Well-being trend continues, but became even more holistic recently. Sleep is now an integral part of total well-being.

View our newsletter on Beauty Sleep 

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Female Health

Women’s bodies are a miracle and going through several stages during their life. For a feeling of total Well-Being it is necessary to support the female skin’s life cycle.

View our Female Health concept

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Cosmetic products have to be sustainable – this is rather an expectation now than a trend and includes ingredients as well as packaging and brand.

View Sustainability Corner






Skintellectuals are highly self-educated and highly discerned. These shoppers prize value for money, are delivery-driven and efficacy-focused, demand clinic-worthy at-home results, and desire newness over novelty.

View our Derma IQ concept





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