The prevalence of skin ailments, such as acne, atopic dermatitis, allergies and psoriasis, is increasing in most parts of the world. A growing number of people suffer from (chronic) itch and, all over the world, consumers mainly describe their skin based on negative perceptions, e.g. dry, sensitive, oily, etc. Visible skin issues as well as burning, stinging or itching sensations have a dramatic impact on self-confidence and overall well-being of consumers. This leads to two main demands of consumers. They want goal-oriented products that really work and they are looking for products that are backed by scientific studies and they can trust.
On the other hand there is another important point in this context and this should not be underestimated – the importance of emotions and mental well-being. Cosmetic products have to be goal-oriented and efficient but should offer the consumer a pleasant experience as well. To provide the extremely demanding consumer with a highly effective and sustainable solution for increased skin health and holistic well-being, CLR Berlin developed AnnonaSense CLR. It is an innovative adaptogenic approach, stabilizing a healthy homeostasis in skin with immediate and long-lasting effects.