What is beautiful and who actually determines it? Over the centuries, the ideals of beauty have changed a lot over and over again and even at the same time there are great cultural differences in the definition of beauty. Although beauty is something extremely changeable, we are often given a very narrow ideal of beauty by the media and especially the cosmetics and fashion industry.
We live in a time when we are influenced not only by advertising, but above all by social media. In addition to what we see there, in recent years we have also been increasingly confronted with our mirror image – whether in photos or in video conferences. What does that do to us? The depiction of ideals and reality distorted by filters while at the same time being confronted with one’s own image brings supposed imperfections more into focus and increases self-doubts.
While some brands like Dove have been questioning rigid beauty ideals for years, it’s only recently that we’ve seen a greater diversity of models on a broader scale. Especially Generation Z that has grown up in a digitalized world breaks with traditional beauty ideals and defines beauty their own way, celebrating uniqueness and imperfections.
Their attitude gives hope for a deeper change and a much more inclusive approach to beauty in the future. But how can we as cosmetic ingredients supplier support this movement of more body positivity?
At CLR, our aim is not to serve short-lived trends, but to improve people’s well-being and quality of life. With all our expertise, our focus ranges from prevention to the treatment of already acute problems, always with a focus on the health of the skin. With this approach, we help people all over the world to feel comfortable in their skin and give them the basis for finding themselves beautiful – however they define beauty for themselves. We can’t take the step of accepting yourself from anyone, but we would like to motivate you not to be an ideal but to be just you!