Today a sustainable and green lifestyle is not a niche anymore, for a lot of people it is becoming the new normal. Living in a world in which climate change is becoming an increasingly real experience means that consumers are no longer only interested in what impact a product has on them, but also in what impact it has on the environment. They do not only take a closer look at what is contained in their skin care products and how they are packaged, but also increasingly who is behind the products.
They demand transparent and honest communication. They want the brands they buy to be sustainable and responsible. And they want them to be so in an authentic way as they need to believe that a brand really cares and shares their values. Having a strict corporate ethic and being transparent about product sourcing, supply chain and social responsibility becomes a must-have for brands that want to position their products as sustainable.
Brands are faced with big challenges. What the ethical beauty consumer needs is a reliable partner who can provide them with ingredients that are natural, safe, well documented and scientifically proven to work. A partner who cares – like CLR.
At CLR, we are aware of our responsibility and ensure that our active ingredients make their contribution to formulating products that are not only good for the consumer, but also for our planet. CLR has a holistic and well-founded approach to responsible research.
It is our mission and challenge to supply the cosmetics industry with high-quality and relevant active ingredients; we focus on the development of new products with scientifically proven efficacy and safety and innovative concepts for their use. The responsible use of natural resources is an essential constituent of our activities. Many of our products have obtained several certificates, such as COSMOS, Ecocert and NATRUE.
With our “Acting together” program, we now bundle our activities, look proudly at what we have achieved, make new commitments and continue on our path to a more sustainable company.
