Inspired by J-Beauty
There are a lot of articles trying to make J-Beauty the next big trend in skincare. We at CLR took a deeper look at what is the essence of J-Beauty and transferred it into our Sophisticated Beauty concept. While K-Beauty products have set the benchmark for innovative trend products, J-Beauty has a more traditional approach with a focus on quality, effectivity and self-care. J-beauty products have to be simple and time-saving, timeless, honest in their claims and sophisticated.
Why does it resonate with western consumers?
Many trends we have seen in the cosmetics market in the last years do resonate with this approach, especially Back to Basics, Dermocosmetics and holistic Well-being concepts. As Japan is facing a rapidly aging society, they are way ahead in terms of maturity, also perfectly matching the more and more positive approach to aging in western markets.
For whom is it?
The majority of urban consumers in western markets is constantly under pressure and tries to re-balance their lives. As overall health and physical and mental well-being loom large they want their cosmetic products to be time-saving, easy to understand, highly effective and safe.
Sophisticated Beauty focuses on urban women 35+ who are well informed and know what they want. Faced with a busy lifestyle, the first visible signs of aging and a more demanding skin they are looking for high-quality products focusing on the essential, products they can trust and that simply work. Their most important skincare needs are support and protection.
CLR – the perfect match
R&D is the basis of our efficiency. We use the most modern methods and technology available to develop products that are natural, potent, relevant for the consumer and safe to use.
In this innovative and active formulation water and oil are mixed. The oil phase is dyed and visible as sparkling droplets, giving this formulation a wow-effect. SyriCalm™ CLR (PC), which is extremely soothing to skin, not only efficiently fights inflammation but also improves skin quality in general. Skin structure is strengthened, which makes skin stronger and more resilient. ProRenew Complex CLR™ supports SyriCalm™ CLR (PC) in this action. It is based on a lysate of probiotic bacteria, which are renowned for their ability to promote health. This not only applies to our gut, but also our skin. ProRenew Complex CLR™ makes sure that the health of our skin and skin cells is safeguarded. Healthy skin looks good, feels good and is not sensitive to external stresses.
Growing industrialization, urbanization and stress have a significant impact on the skin of the urban consumer. Skins’ purpose is to protect us, but all the influences it is exposed to make it hard for skin to perform its job. This is something people see and feel. Skin needs support in many different ways. First and foremost, it needs help in upholding its protective capacity and balance. This highly concentrated fluid provides skin with the essential ingredients it needs. SyriCalm™ CLR (PC) and Lactokine™ Fluid PF work synergistically together to soothe, calm and support skin in maintaining its quality as a physical barrier to our body. In addition Lactokine™ Fluid PF is rich with balancing nutrients and minimizes tone and texture imperfections. The transparent light formula of this fluid comforts skin with a pleasant scent and a refreshing spa-like experience.
Many people suffer from dark circles, which have a big impact on the healthy look of a person. On top of that, the skin around the eyes is extremely thin and vulnerable. Effective eye care products need to combine actives addressing all these phenomena. Two highly concentrated active ingredients work synergistically in providing soothed and healthy skin with an even and attractive complexion. JuvenEye CLR™ works deep inside the skin, fighting dark circles, balancing hyperpigmentation and improving lymphatic draining. SyriCalm™ CLR (PC) provides the delicate eye area with a natural 3 in 1 solution, effectively soothing, protecting and strengthening skin – for beautiful eyes.