From K-beauty to J-beauty? 09.18

Beauty products from Korea have set the benchmark for innovative trend products. The K-beauty wave brought cushion compacts, playful textures, new formats, sheet masks with fun factor etc. to us. All these products are a perfect match for the younger selfie-generation and Social Media. As opposed to this, J-beauty focuses on more traditional ingredients and an in-depth understanding of skin. J-beauty is by no means old fashioned, though – traditional approaches are always paired with true scientific innovation based on research and results. Japanese consumers are well informed and therefore demanding in terms of quality and effectiveness of ingredients. Of course, Japanese women want beautiful skin. But they want it in a natural way, reduced to the necessary and never adding what is not needed. That’s why they are not so much interested in trends, sexy marketing stories or the fun factor of a product. J-beauty products have to be simple and time-saving, timeless, honest in their claims and sophisticated. That is a completely different approach and maybe more suitable for the generation 35+. But J-beauty definitely resonates with a lot of beauty trends seen in western markets such as Back to Basics, Dermocosmetics, well-being etc. And where better to find ingredients that work and can be trusted than at CLR?

Lactokine™ Fluid PF

Lactokine™ Fluid PF combines all benefits from milk in a multifunctional active ingredient. It has the unique ability to balance and, where needed, re-balance vital biological processes in the skin, essentially optimizing the skin cells‘ functions. Lactokine™ Fluid PF vitalizes and energizes all skin cells, making it a potent anti-aging product. It induces the synthesis of collagen, leading to skin smoothing effects. Additionally, it reduces melanin synthesis for an even skin tone. All in all Lactokine™ Fluid PF is a perfect 3 in 1 solution for a healthy and beautiful complexion suitable for a wide range of possible applications.

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Balance Me Regenerating Fluid

This highly concentrated fluid provides skin with the essential ingredients it needs. SyriCalm™ CLR (PC) and Lactokine™ Fluid PF work synergistically together to soothe, calm and support skin in maintaining its quality as a physical barrier to our body. In addition Lactokine™ Fluid PF is rich with balancing nutrients and minimizes tone and texture imperfections. The transparent light formula of this fluid comforts skin with a pleasant scent and a refreshing spa-like experience.

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