Concepts

Well-being for your skin - more than just a marketing story

Busy urban lifestyles and growing concerns lead to stressed consumers searching for ways to re-balance their lives. When it comes to cosmetics, well-being and feeling beautiful is a profoundly emotional topic, and wellness cosmetics are often not more than marketing, selling a short break from stress of everyday life.

But what is beauty and well-being really all about? Healthy skin is the basis of both. Keeping skin healthy and provide it with a sustainable feeling of well-being is a complex topic which requires more than just a marketing story – namely scientific know-how and expertise. To make products smart, relevant and sustainable, highly effective and goal-oriented ingredients substantiated by science and studies are needed.

CLR develops actives that make skin healthy, resilient and simply beautiful, addressing the four cornerstones of skin health – Moisture Me, Feed Me, Balance Me and Protect Me.

Make it simple. Be smart. Press Pause with actives from CLR – for relevant cosmetics.

Discover the story at www.presspause.clr-berlin.com