CLR Derma IQ – the ‘Beauty with a brain’ approach for healthy skin. 03/2019

A story about values, credibility and trust

Since CLR was founded in 1926, times have changed a lot but our values have not. Research and development stands at the basis of CLR and our products. The product, its relevance for both our customers and the consumer are central in everything we do. Building on our comprehensive and profound expertise, we use the most modern methods and technology available. The results of our efforts are cosmetic active ingredients which are potent, relevant, safe and natural.

These values are most relevant in times consumers are more skeptical about marketing and product claims than ever and demanding when it comes to product performance. Nowadays consumers are concerned about the negative effects stress and external impacts can have on their mind and body and they are seeking for a 360°approach to enhance overall health and well-being. A successful cosmetic product starts with the selection of the right actives. Origin and benefits of ingredients should be easy to understand and claims always backed by scientific studies. They must be reliable enough to make the consumer buy and satisfy consumer needs to gain second and consecutive sales. We at CLR put a large focus on developing actives ingredients fitting this profile.

New product launch

In line with these consumer and market needs we designed our CLR Derma IQ concept and developed a new product which we will both launch at this year’s in-cosmetics global. Discover a natural goal-oriented active ingredient with an innovative and effective approach to skin health and well-being at in-cosmetics global, stand G80.

Stay tuned on Linked-in and twitter.

Derma IQ formulation series

To illustrate our Derma IQ concept we developed a series of extremely smart cosmetic formulations combining highly effective active ingredients with innovative textures and pleasant fragrances for goal-oriented products that are proven to work and at the same time engage all the senses for a holistic well-being experience. Let yourself be inspired at in-cosmetics global, stand G80.