Remember those endless summers filled with joyous moments like meeting friends at the ice cream parlor, strolling down the boardwalk in our brightest outfits, dancing all night at beach parties and watching the sun rise in the morning? Who says those days are behind us? Age is no barrier to having a great time. For too long, women have been told that aging is something to be endured silently and gracefully. But many women are growing tired of these restrictive narratives. Aging isn’t something to suffer through, it’s a stage of life to be celebrated and embraced. Let’s shift the perspective on aging and have the best summer ever!
We’re seeing a refreshing change in the marketing landscape, with older women making waves in our social feeds. They’re showcasing their creative outfits, embracing their beautiful grey hair, celebrating style and confidence that knows no age. And younger generations are absolutely loving it! Sports Illustrated recently featured 81-year-old Martha Stewart in their iconic Swimsuit Edition, challenging stereotypes and showcasing that beauty is not a question of age when it comes to making a splash in the fashion world.
Women are increasingly rejecting anti-aging claims, recognizing that age is not an adversary. Instead, they prioritize supporting their skin health as the key to longevity. They understand that maintaining good health is the foundation for a fulfilling, happy life filled with joy and fun.
To age well and make us feel comfortable our skin needs highly effective active ingredients that optimally support skin’s functionality. At CLR, we focus on active ingredients that keep skin healthy and offer a wide range of solutions – from preventive to repairing approaches.