Five generations. Five prototypes. One vision of beauty.
Beauty is timeless. It lives in every generation, in every face, and in every story. From the playful curiosity of Gen Alpha to the confident elegance of Boomers, the way we engage with beauty evolves – but the desire for self-expression and care remains universal.
Our new concept brings this journey to life through five unique prototypes, each inspired by the expectations, lifestyles, and dreams of a generation. Together, they paint a picture of how beauty is experienced today- and how it will continue to transform tomorrow.
At CLR, we believe in creating more than just active ingredients. With decades of expertise in biotechnology and skin health, we craft solutions that are effective, sustainable, and safe- always with a focus on the health of the skin. With this approach, we help people all over the world to feel comfortable in their skin.
Gen Alpha
Curious, playful, and always online.
Gen Alpha has never known a world without social media. For them, skincare is not just about results- it’s about the experience. Products must be fun, surprising, and instantly shareable. They are drawn to bold colors, gamified designs, and packaging that feels premium and collectible. The emotional value of “cool” is just as important as the product itself, and the excitement of showing it off online often outweighs the ingredients inside. This generation craves connection through beauty, seeing each purchase as part of their personal story and aesthetic.
Hello Magic – Color Changing Cleansing Mask
This bubbly mask transforms before your eyes—changing color from grey to red while it cleanses and improves skin health. CutiBiome CLR™ noticeably reduces sebum, papules, pustules and comedones through microbiota regulation, providing a pure complexion. ProRenew Complex CLR™ safeguards the skin’s ecosystem and improves overall skin quality and health. A playful, shareable skincare moment designed for the digital-native Gen Alpha.
Gen Z
Confident, conscious, and connected.
Gen Z is shaping beauty through values and authenticity. They are highly engaged, educated consumers who explore trends on social media, but also demand transparency and inclusivity. For them, price and effectiveness matter- but so do sustainability, brand mission, and a sense of belonging. They want beauty that reflects who they are and what they stand for, without unrealistic ideals or empty promises. Novelty catches their eye, but loyalty is only earned by brands that align with their morals and maintain a genuine presence both online and offline.
Glow Up – AHA Skin Peeling Liquid
The Glow Up AHA Skin Peeling combines the exfoliating power of AHAs with advanced bioactives. The formulation provides hydration with MultiMoist CLR™, refined skin texture and smoothed complexion with CutiFine CLR™, and anti-aging effects with CutiGuard CLR™. The result is smoother, more radiant and youthful skin. A peeling concept perfectly aligned with Gen Z’s expectations for conscious, functional, and science-driven beauty that delivers confidence-boosting results.
Millennials
Mindful, informed, and prevention-oriented.
Millennials are the first generation to have grown up with unlimited access to global beauty expertise at their fingertips. Highly knowledgeable and ingredient-savvy, they expect transparency and demand visible results. Living in a world of constant exposure and “selfie culture,” they see skincare as both a form of self-care and an essential daily shield. Prevention is central to their mindset: they prefer multitasking solutions that simplify routines while protecting their skin for the long term. Wellness is a guiding principle, and they integrate skincare seamlessly into a balanced, holistic lifestyle.
DayGlow – Invisible Sun Fluid
This ultra-light Sun Fluid blends in seamlessly while protecting and perfecting skin – ideally to be used under makeup. Formulated with MultiMoist CLR™, it hydrates deeply. G+C Complex CLR™ effectively activates anti-immunosuppressive processes on the cellular level and increases cellular repair mechanisms. CefiraProtect CLR™ makes skin more resilient and tolerant to environmental stressors. A multitasking essential for mindful millennials seeking effortless daily protection with a focus on prevention.
Gen X
Pragmatic, confident, and results-driven.
Gen X is at a stage in life where confidence and clarity define their choices. Balancing careers, family, and caregiving roles, they have little patience for empty marketing or overcomplicated regimes. They expect science-based products that deliver real, perceivable results and prefer straightforward communication: no gimmicks, just performance. Simplicity and time efficiency are essential, but that doesn’t mean compromise- what matters is that a product works. This generation values honesty and responds to beauty that respects their intelligence and celebrates their individuality, while making their routines easier, not harder.
RE:CHARGE – Shampoo Scrub
A deep-cleaning, no-fuss shampoo scrub that revitalizes the scalp and boosts shine. ProRenew Complex CLR™ leads to perceivable reduction of the sensitivity of the scalp, makes scalp tangibly healthier and reduces attributes related to dryness of the scalp. MultiMoist CLR™ is a natural all-in-one solution for hair that shines, feels irresistibly soft, and is effortlessly manageable. A no-nonsense formulation delivering pure performance- because Gen X likes it simple and highly effective.
Boomers
Experienced, indulgent, and loyal.
Boomers bring a deep appreciation for quality and ritual into their beauty choices. They are less swayed by trends or flashy claims, but once trust is established, they remain loyal. For them, skincare is both functional and emotional- an indulgent daily moment of comfort, pleasure, and self-expression. They value textures, fragrances, and experiences that feel uplifting, while also expecting visible, reliable results. With growing tech confidence, Boomers are embracing new ways of discovering and buying products, yet their core expectation remains the same: beauty that brings joy, nurtures wellbeing, and affirms that self-care has no age.
Lunéa – Regenerating Night Mask
This rich Night Mask supports skin’s regeneration mode at night and provides a luxurious ritual. G+C Complex CLR™ effectively activates anti-immunosuppressive processes on the cellular level and increases cellular repair mechanisms. ProRenew Complex CLR™ safeguards the skin’s ecosystem and improves overall skin quality and health. CefiraProtect CLR™ makes skin more resilient and tolerant to environmental stressors. An all-in-one solution for Boomers that appreciate quality, effectiveness, and indulgence.
Which generation are you?
Step into the world of Every Age. Every Beauty. and view the complete booklet.